Service · Paid Advertising

Ads that pay for themselves.

Meta and TikTok ad campaigns built for measurable return — not just impressions. Inverno manages your spend, creative, targeting, and optimization to bring your cost per lead down continuously.

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The Problem With Most Ad Campaigns

Spending money without a system.

Most businesses that try paid social advertising get the same result: some traffic, some leads, but no confidence that it's working — and no understanding of why. They boost posts, burn budget, and give up before the data has time to optimize.

Inverno's approach is different. Every campaign begins with audience research and creative strategy, not a boost button. We build structured campaign architectures with separate test and scale phases, run real A/B tests on creative and audiences simultaneously, and make optimization decisions based on actual conversion data — not just impressions.

The result is a paid social program that gets more efficient over time, not more expensive. Lower cost per lead, higher quality prospects, and a clear attribution model that tells you exactly where your budget is going.

3.2×Avg ROAS improvement vs. self-managed campaigns in first 90 days
40%Avg cost per lead reduction after 6 months of active optimization
WeeklyOptimization reviews — not set-it-and-forget campaigns
What's Included

The full campaign system.

Phase 01

Audience Research & Setup

Custom audience build from your customer data, lookalike modeling, interest and behavioral targeting layers. Pixel installation and conversion event configuration.

Phase 02

Ad Creative Production

High-converting video and static ad creative produced by our team — with multiple variations per campaign for structured A/B testing of hooks, offers, and visuals.

Phase 03

Campaign Architecture

Full-funnel campaign structure: awareness, consideration, and conversion campaigns running simultaneously with audience exclusions and retargeting layers.

Phase 04

Weekly Optimization

Active weekly budget reallocation, creative rotation, audience pruning, and bid strategy adjustment. No passive management — your campaigns are actively worked every week.

Phase 05

Retargeting Sequences

Custom retargeting audiences for website visitors, video viewers, and social engagers — so prospects who showed interest get followed up with the right message.

Phase 06

Reporting & Attribution

Weekly spend reports and monthly performance reviews covering ROAS, CPC, CPL, CTR, and conversion data — with clear explanation of what changed and why.

Common Questions

Paid advertising FAQ.

We recommend a minimum media spend of $1,500/month to run a properly structured test campaign. Below that threshold, the data takes too long to accumulate for meaningful optimization decisions. Our management fee is separate from and in addition to your media spend.
Most campaigns enter a learning phase in the first 2–4 weeks where the algorithm is calibrating to your audience and conversion events. Meaningful performance data typically emerges by week 4–6. We don't recommend evaluating a campaign before the 60-day mark unless something is clearly malfunctioning.
We produce the ad creative as part of our service. This includes video ads, static image ads, and carousel ads — all built for conversion, not just brand awareness. You provide access and brand assets; we handle everything else.
Absolutely — and they work significantly better together. Organic builds trust and provides content for retargeting; paid ads amplify your best content and drive direct response. Clients who run both see synergistic results that outperform either channel alone.
PAID ADVERTISING · UTAH

Make every dollar accountable.

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