Service · Paid Ads (Meta)

Amplify what's already working.

Precision-targeted Meta ad campaigns built to drive direct revenue and lead generation. We take your winning organic content and put paid media behind it — structured campaigns, creative testing, and real performance reporting.

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The Paid + Organic Flywheel

The best ad creative is already in your feed.

Most agencies treat paid and organic social as separate channels managed by different teams with different briefs. The result is paid ads that look like ads and organic content that never gets scaled — a split-channel approach that limits both.

Inverno runs an integrated flywheel: organic content proves what resonates with your audience, paid ads amplify the proven winners to a broader audience, and the performance data from ads informs the next organic content cycle. It's a compounding system — and it's how you get to meaningful revenue from social media, not just likes.

Our paid ads work starts from your content library. We identify the organic posts with the highest engagement and completion rates, build paid campaign structures around them, and layer in audience targeting that finds more people who look like your best customers.

Campaign Structure

  • Campaign structure & setup (Meta Ads Manager)
  • Audience research and custom audience builds
  • Lookalike audience modeling from your customer data
  • A/B creative testing — multiple variants simultaneously
  • Full-funnel structure: awareness → conversion
  • Retargeting sequences for warm audiences
  • Ad creative production and copy
  • Weekly performance reporting and optimization
How It Works

Campaign architecture that compounds.

01

Campaign Structure & Setup

Full campaign architecture in Meta Ads Manager — awareness, consideration, and conversion campaigns with proper audience exclusions, pixel configuration, and conversion event setup.

02

A/B Creative Testing

Multiple creative variants running simultaneously — different hooks, visuals, and offers — so we build a data-driven picture of what your audience responds to, not a guess.

03

Performance Reporting

Weekly spend reports and monthly performance reviews. ROAS, CPC, CPL, CTR, conversion volume — with clear explanation of what's working, what's not, and what we're adjusting next.

Common Questions

Meta ads FAQ.

We recommend a minimum media spend of $1,500/month to run a properly structured Meta campaign. Below that, the learning phase takes too long and optimization decisions become statistically unreliable. Our management fee is separate from your media spend and is quoted per project.
We produce the ad creative. This is core to how we work — using video assets from our Videography and On-Site Production services as the foundation for ad creative ensures the quality is consistent with your brand and optimized for the format. We don't repurpose stock footage or generic templates.
Meta's algorithm requires a learning phase of approximately 2–4 weeks to optimize delivery. Meaningful performance data typically accumulates by week 4–6. We always tell clients: don't evaluate the campaign in the first 30 days — evaluate the trend after 60. That's when the real picture emerges.
Boosting is a simplified shortcut with limited targeting options, no proper campaign structure, and no conversion tracking. A real Meta campaign runs through Ads Manager with custom audiences, structured ad sets, conversion events, retargeting layers, and A/B testing. Boosting is fine for vanity metrics; campaigns are for revenue.
Creative Is the Variable

Why most Meta ad accounts underperform — and how we fix it.

Most brands running Meta ads focus on the wrong variable. They optimize targeting endlessly — narrowing audiences, stacking interest layers, A/B testing demographic segments — while leaving the creative constant. But Meta's own performance data tells a different story: creative accounts for 70–80% of campaign performance variance. The audience matters. The budget matters. But the creative is the thing.

This is why agencies that are great at media buying but mediocre at content production consistently underdeliver. They optimize the variables they control and ignore the one that matters most. At Inverno, the ad creative is built by the same team producing your organic content — which means it's built by people who know your brand voice, your audience, and what's currently stopping the scroll in your category.

We test structured creative variations: different hooks, different formats, different lengths, different calls to action. Not randomly — systematically, with hypotheses based on your category's performance patterns and your specific audience psychology. Every test teaches us something. After 60 days of managed campaigns, we typically have a clear picture of the creative framework that your audience responds to — and we use that intelligence to make every subsequent campaign stronger.

We also build campaigns with the full funnel in mind. Cold audiences need creative that earns attention and builds brand context. Warm audiences — people who've already engaged with your content or visited your site — need creative that converts. Running the same ad to both audiences is one of the most common and costly mistakes in Meta advertising. Every campaign we build is architected with this distinction from the first dollar spent.

PAID ADS (META) · UTAH

Turn great content into direct revenue.

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